BCG Matrix: วิเคราะห์สถานการณ์การตลาด

BCG Matrix: วิเคราะห์สถานการณ์การตลาด bcg matrix BCG Matrix Template · Step 1: Choose the product Start by identifying the product or services you want to analyze with the matrix · Step 2: Define the market bcg model The BCG matrix, also known as the BCG growth-share matrix, growth market share matrix, or product portfolio matrix, helps businesses with the long-term planning

bcg model Using the BCG matrix to analyze your product portfolio has some limitations and drawbacks, such as oversimplifying the reality and ignoring

bcg matrix BCG Matrix is a performance measurement tool for the products of a company Developed by Bruce Henderson of Boston Consulting Group in the early 1970s, In der als BCG-Matrix bekannt gewordenen Portfolioanalyse werden strategische Geschäftseinheiten eines Unternehmens anhand der zwei Dimensionen